The importance of health and wellness has certainly come to the forefront of the health industry in the last decade. With the baby boomer generation nearing or entering their senior years, strained health and medical services, and the realization by greater numbers of people of the limitations of medical science, society has developed an increasingly prominent attitude of responsibility towards one’s own health and wellness.
No longer are people solely relying on doctors or hospitals to make them better if they get sick. Instead, the approach has changed to one of illness prevention, to maintain or improve the state of health that already exists. The incredible boom in the health industry overall bears witness to these trends.
The importance of health and wellness is reflected by the fact that diets, weight loss programs, exercise programs and equipment, fitness facilities, spas, nutritional supplements and activity/leisure groups of all sorts are now commonplace in our everyday lives. Some of these changes are driven by the extreme demands and long waits for treatment in the health care system, but also by the desire of the working generation for a more active lifestyle after retirement, with the hope of being fit and well enough to participate in their chosen activities. For these goals to manifest into reality the base of good health must be built up throughout life, not just to try to repair the damage after it’s been done.